About the Role
We are looking for a data-driven CRM & Digital Acquisition Manager to lead two of our most strategic verticals: Merchant Acquisition and Lifecycle Management. In this role, you will own Keeta’s CRM stack and build scalable, digital-first merchant journeys across WhatsApp, SMS, email, and in-app messaging—optimizing everything from lead qualification to long-term retention.
If you thrive in high-growth tech environments and love using data to turn complex funnels into seamless automated journeys, we want to hear from you.
Key Responsibilities
- Vertical Leadership: Own strategy for both Merchant Acquisition (scaling activation through digital channels and lead qualification) and Lifecycle Management (driving engagement, retention, and lifetime value).
- Automated Journeys: Design, launch, and manage multi-channel CRM automation across WhatsApp, SMS, email, and in-platform channels spanning onboarding, activation, engagement, and churn prevention.
- Segmentation & Strategy: Build granular merchant segmentation models and trigger-based communication strategies based on merchant behavior, profile, lifecycle stage, and performance metrics.
- Experimentation & Optimization: Own end-to-end CRM performance metrics, using continuous A/B testing and data-driven experimentation to maximize funnels and LTV.
- Platform & Tooling Ownership: Serve as the core business owner for Keeta's CRM suite, collaborating with Product and Tech teams to define system requirements, enhance capabilities, and scale automation.
- Cross-Functional Collaboration: Partner with Inside Sales, Operations, Product, CS, and Analytics to design a low-friction, digital-first "Long Tail" merchant journey that minimizes reliance on manual commercial support.
Qualifications
- Experience: 5+ years in CRM, Growth, Lifecycle Management, or Acquisition, ideally within a marketplace, high-growth e-commerce, or tech platform.
- Hands-on Execution: Proven track record building and scaling automated journeys across WhatsApp, Push, SMS, Email, and In-App messages.
- Analytical Mindset: Deep understanding of conversion funnels, retention mechanics, churn prevention, and leveraging data to build actionable customer segments.
- Cross-Functional Influence: Strong stakeholder management skills with experience partnering directly with Product, Tech, Operations, and Sales teams.
- Execution & Adaptability: Ability to operate independently, solve complex unstructured problems, and thrive in a fast-paced environment.
- Language: Fluent in English (written and spoken).