Análise CRM Hub: Análise CRM Hub: vaga de especialista em Salesforce com foco em Salesforce em Remoto (em regime remoto). Salário não informado; a mediana para Salesforce Especialista é R$ 17.500 (Pesquisa CRM Hub). Contratação CLT / PJ.
Who we are
Keeta is the international subsidiary of Meituan, a global giant in the delivery sector, and we’re on a bold mission: to revolutionize food and consumer goods delivery around the world. Our motto is simple yet powerful: “We help people eat better, live better.”
With innovation and technology at our core, Keeta is expanding rapidly — with over 1,000 employees worldwide — and you can be part of this global journey.
Responsibilities:
- Own the strategy and operations of in-app resources, from request intake and prioritization to testing, execution, and performance measurement.
- Establish and maintain a clear process for in-app resource requests, prioritization criteria, and post-campaign measurement. Ensure business stakeholders are aware of and follow resource usage guidelines and business rules. Scale operational capacity to handle a growing volume of weekly requests across multiple business areas.
- Lead the optimization of key in-app placements to increase their contribution to orders and user engagement. Design and execute A/B tests for new resource types and placements to improve user experience and conversion. Segment resource targeting according to Business Strategies.
- Maintain a testing roadmap focused on UX and conversion improvements.
- Track and report resource-level KPIs (usage, order share, subsidy capture, incrementality). Provide actionable insights on performance by segment, placement, and campaign type.
- Partner with Product, Tech, and Configuration teams on resource implementation and automation. Coordinate with multiple internal business areas on request intake and execution.
Job Requirements:
- Bachelor's degree or above in business, economics, engineering, or related fields
- Robust experience in user operations, In-app Traffic Management loyalty, CRM, or product growth strategy in digital platforms
- Background in e-commerce, food delivery, or subscription-based businesses preferred
- Strong analytical skills, with proficiency in SQL, Python, or other tools to extract insights and validate impact
- Familiarity with user segmentation, behavioral psychology, and habit-forming product design
- Experience with Traffic Management Tools and platforms (Salesforce preferred) and communication channel management
- Strong project management and cross-functional leadership skills
- Creative, data-driven, and results-oriented mindset
- Ability to balance user delight with business impact
- Excellent communication skills to bridge technical and non-technical stakeholders
Highlights:
- Work in a rapidly expanding food delivery platform in a massive market with significant untapped potential
- Direct involvement in shaping the user experience and retention strategy of a scaling international product
- Influence over key business metrics: order penetration, user lifetime value, channel ROI, and overall platform growth
- You'll own the end-to-end intelligence for user communications from segmentation to attribution
- Be at the forefront of A/B testing culture: design, execute, and iterate on communication experiments at scale
- Work with cutting-edge user segmentation models
- Collaborate with Product, Marketing, Business, Customer Experience, and Courier teams
- Work in a multicultural, fast-paced environment with teams across Brazil and China This role sits at the intersection of product, data, and strategy
Keeta Brazil is committed to building a diverse and inclusive workplace. We welcome and encourage applications from people with disabilities (PwD). If you require any accommodations during the recruitment process, please let us know - we are here to support you.