We are looking for a data-driven and commercially minded Senior Growth Manager to lead growth initiatives across Brazil. You will own the full-funnel strategy for these markets — from improving market accessibility and reducing barriers to entry, to executing high-impact campaigns and driving product-led growth. This is a high-visibility individual contributor role where your work will directly influence user acquisition, activation, and retention across three of SEA's most dynamic markets.
What You’ll Be Doing
Market Accessibility
- Identify and remove friction points in the user onboarding journey specific to local market conditions, including language, payment methods, KYC flows, and regulatory requirements.
- Partner with product and compliance teams to localise the product experience for Brazil users.
- Track and improve key accessibility metrics — onboarding completion rate, time-to-first-transaction, and local payment adoption.
Campaign Management
- Plan, execute, and optimise multi-channel growth campaigns (paid social, influencer, CRM, referral, and partnerships) tailored to each market's audience and culture.
- Own campaign P&L: set targets, manage budgets, and deliver against CAC, ROAS, and activation KPIs.
- Work with creative, brand, and localisation teams to develop market-relevant messaging and assets.
- Analyse campaign performance, extract actionable insights, and iterate rapidly.
Product Growth Marketing
- Collaborate with the product team to identify growth loops, referral mechanics, and feature adoption opportunities.
- Drive go-to-market execution for new product launches and features in the three markets.
- Champion user research and local market insights to shape product roadmap priorities.
- Build and maintain segmentation and lifecycle frameworks to improve LTV and reduce churn.
What We Look For In You
- 5–8 years of growth, performance marketing, or product marketing experience, with at least 3 years focused on Brazil markets.
- Proven track record of driving measurable growth in Brazil — ideally across multiple markets simultaneously.
- Strong analytical skills; comfortable working with data tools (SQL, Amplitude, Mixpanel, or equivalent) to derive insights and drive decisions.
- Experience managing multi-channel campaigns end-to-end, including budget ownership and performance reporting.
- Solid understanding of product growth mechanics — referral programmes, activation funnels, lifecycle marketing, and feature adoption.
- Excellent cross-functional collaborator; able to work effectively with product, design, compliance, and regional leadership
- Fluency in English required; proficiency in Portuguese is a strong plus.
- Experience in fintech, crypto, or consumer apps is preferred.